Thoughtful Creation
We handpick each ingredient for its bioavailability. We choose the most bioavailable form that is best for absorption. We look at how ingredients work together. We spend a lot of time and research to determine which delivery form will be the best for a particular product.
It can get complicated: some ingredients are quite bulky and may not do well in a capsule. Some may have an odor or an aftertaste when you swallow. Some minerals block other vitamins from absorbing. Some need a delayed-release system.
The end result is that we choose the very best delivery system for a product. Yes, in our ideal world, we would make everything fit into a tiny capsule and you could take one and be done. But the technology isn’t available yet to give you everything we want to give you in that tiny capsule. Your nutrition would not be complete. Until that time, we thoughtfully balance size, form, convenience, ability, and taste for every product we make.