"Using my knowledge of neurology and natural medicine, I wanted a prenatal vitamin that was one tablet per day and made with methylated vitamins—because they are required for your body to work at its best and they are almost unheard of in prenatal vitamins.
I wanted to pack in a lot of ingredients. To do that, a tablet was our best option because we could compress it. And, we left it without a colored coating to show the natural goodness. In fact, each vitamin batch may look a bit different in color due to natural produce shades.
And then, based on my experiences as a doctor and feedback from other mamas, I knew it was important to create an iodine- and iron-free version for those women who are sensitive to iron, or have thyroid needs for which they must limit their iodine intake.”
-Madhavi Gupta, MD