“It was important for me to have a prenatal multi that had the extra choline that pregnant women need. But, it’s a bulky ingredient. In fact, I attempted to put it in one caplet, and when a sample arrived, we all thought it was the wrong package. No one, especially pregnant women, was going to want to take a caplet that large. So, we went back to the drawing board.
Nutritionists and customers had been asking for a twice-daily version of our Mama Bird multi because they wanted to spread out the nutrients. This was the perfect opportunity.
We were able to give our mamas what they wanted, while providing the extra choline they needed, in two caplets that are just the perfect size.”
-Madhavi Gupta, MD